Fabletics – Continuing its Growth Momentum with the Help of Reverse Showroom Technique

Fabletics is a brand that operates under the parent enterprise, Techstyle Fashion Group, co-owned by Don Ressler, Adam Goldenberg, and Kate Hudson. The company has grown substantially since the time of its inception in 2012 and is now doing a business of over $250 million annually. Moreover, the company is known to have even dropped the jaws of big firms that are highly successful in the fashion retail industry, such as Amazon.

Fabletics was an innovative business started by Techstyle Fashion Group but is now an established business with over 1,400 employees. The fact that the company offers personalized shopping experience is why it has become so popular among people.

Kate Hudson played a significant role in the mind-blowing growth and popularity of Fabletics. She is an inspiration to millions of women not only in the United States but across the world. Even at her age, Kate Hudson has a beautifully toned body and physique, which is what women, loves about her.

Kate Hudson is known to lead a very healthy, active, and fitness oriented life, and that is what customers of Fabletics are inspired with when shopping at the company’s portal. Fabletics had engaged in aggressive marketing campaigns earlier on when the brand was launched, and it has helped the brand to become an aspirational one among its target audience.

Fabletics also managed to continue its winning streak with the recent implementation of reverse showroom technique. The company recently opened 18 stores in quick succession across the nation, and it has helped the company to boost its sale. It has also assisted in increasing its VIP member base. The reverse showroom technique aims at first seeking to become a favorite brand online and win the customers’ trust, and then go to the opening store.

Once the customers trust the brand and know that it is worth it, the company doesn’t have to worry about the competition or the sales that happen at the store. As per the announcement made by the Fabletics’ CEO Don Ressler, the company would be opening several hundred stores shortly. It would help the brand to penetrate the fashion market, both online as well as offline. The customers looking to join the company as VIP members must take the Lifestyle Quiz offered at the company’s site today.

Russian Born New York Raises Doe Deere Is Quite An Inspiration

Truth is always stranger than fiction and reality is often more interesting than fantasy. One could say that of Doe Deere, who was born in Russia and raised in New York and founded Lime Crime Cosmetics. The reason behind her success is her firm belief that cosmetics have less to do with embellishing looks or hiding flaw, but more to do with expressing oneself.


This thought process drove her to launch her own unique type of cosmetics that were colorful, magical and kind to animals. What she came up with was very bold and vibrant, not afraid of using pigments and animal-friendly. The result was that her cosmetics brand soon became a rage internationally. She very liberally used her favorite color lime, so much so that lipsticks, eye shadows, and nail polishes were so vibrant that wearing them might tantamount to a crime-hence the name.


As a matter of fact, she is passionate about women-owned businesses and always advocated entrepreneurship. One will often find her articulate her views on platforms and for a like PHAMExpo and Vegas Nay’s Stardust Tour.


She is always more than happy to lend her support to women entrepreneurs and often hands our advice through her Instagram page. Quite conscious of the fact that she is part of the digital generation Deere is quite into e-commerce and uses it extensively in her business. In fact, Lime Crime has the unique distinction of being one of the first cosmetics brands to try out e-commerce. As a matter of fact, Lime Crime has to its credit e-commerce innovations like on-lip lipstick swatches which everyone is now using.


She attributes her huge success by steadfastly believing both in her vision and her customers. Besides she is someone who greatly respects everything about herself. This is her advice to everyone else as well. According to her, one would do very well to embrace one’s weirdness. She is also a great votary of unique hair color like blue and wants that people should not hesitate to wear it to work or even school.


As they say, nothing succeeds like success, and Doe Deere is as successful as they come. She sure is a great role model of her generation.


For more details, visit www.doedeere.com.


How EOS lip balm took on an industry and won

Upstart EOS lip balm has undertaken what many wise investors have described as a fool’s errand: entering a centuries-old market with entrenched players. But the innovative startup had more than just something interesting to say. Within a just a few years, they had taken the industry by the horns, becoming the second most bought lip balm in the United States.

Cofounders Sanjiv Mehra and Jonathan Teller were somewhat unlikely partners. Mehra had a long background working for consumer goods manufacturers like Pepsi and Unilever and had gained a deep understanding of the ways in which large consumer goods companies run, from raw materials to merchandising. All they needed was a product and an industry.

They started zeroing in on the lip balm market, partially based on various analyses that estimated it would be worth $2 billion globally by 2020. Contrary to just about anything that’s ever been said by experts in investing and startups, the two thought they could compete with established brands such as Blistex and Chapstick, which had been around for 100 years. They bet, correctly, as it turns out, that since the product had fundamentally not changed for almost a century, the introduction of a product which could connect with all five of the user’s senses could gain a large competitive edge.

They set about going through design proposals, even hiring a clay artist to model different shapes that the finished product might take. They eventually created a highly unique design, a fruit-shaped product that comes in a glass-like, multi-hedral container. Far from a gimmick, the product has real aesthetic appeal.  https://well.ca/brand/eos-evolution-of-smooth.html

Today, EOS is worth over $250,000,000 and continues to increase sales, year over year. The products are mostly found on the shelves of Wal-Mart, Target and even on Amazon.


Chris Burgh in Fashion

According to Chris, Technology and Fashion are two peas in a pod when it comes to their evolution through time. The two industries have grown together, and if you look at their connection in the past and the present, one can easily predict what lies in the future for both industries.

When you look at the past in the mid-70s and 80s, the latest musical innovation was the boom box. It featured two cassette decks, which allowed users to play one cassette while the other was recording. At that time, it was fashionable to carry it with you and play all your favorite tunes.

However, in the 90s, the Walkman was invented, it was smaller than the boom box, and people fully embraced it. Nearly a decade later, the invention of the iPod changed the dynamics again. A classic example of how technology sets fashion trends.

Sometimes technology is not entirely embraced by people. For instance, the development of the Google Glass. Glass-wearing is traditionally associated with geeks and nerd, who are not known to be cool therefore wearing those Google glasses would automatically stigmatize people.

It wasn’t until one top fashion designer decided to model the glasses in one of her catwalk shows which are generally known to set the trend. That is one classic example of how the two industries are inter-dependable and how the fashion industry helps people embrace technology.

When we look to the future, Fashion and Technology still have a role to play in each other’s industries. A classic example would be protective wear of motorcycle riders.

About Chris Burch

Chris Burch is the Founder of Burch Creative Capital. Burch Capital is an investment company with a philosophy of exploring new market opportunities and impacting consumers’ lives in a positive way. Mr. Burch is a seasoned investor and entrepreneur with over 40 years of experience.

His business acumen based on understanding consumer behavior gelled with his brilliance of sourcing for funding on an international scale have seen him build a track record of turning ideas and innovations into businesses.