True leaders believe in themselves but can also say when they’ve made a mistake.
Lime Crime CEO Doe Deere has made mistakes a time or two in both her professional and personal lives.
The ability to pick yourself up, dust yourself off, and keep going shows strength and a boldness that is contagious.
Who She Is
Everyone knows Doe Deere as the Queen of Unicorns, but did you know that this CEO was actually born in Russia?
Also, Doe Deere is not her real name but rather a name she chose for her brand.
Deer are whimsical, majestic, almost-magical creatures. Deere’s brand is all of these things, so the name just made sense.
Deere left Russia at the tender age of 17 to pursue a fashion degree at the prestigious Fashion Institute of Technology in New York.
The time spent pursuing her degree didn’t last, however, because Deere decided that she didn’t need a degree to pursue a career in fashion.
Her fashion line, Lime Crime, soon turned into a cosmetics line that took off.
The rest is history.
When she isn’t over at Lime Crime HQ brainstorming new amazing ideas, she is kicking back at her home with her husband and three cats, two of which are rescues.
Her Personal Mistakes
When Deere was 20 years old and long before Lime Crime was a household name, Deere did something that shook her fans:
she dressed up as a German Nazi.
Looking back, does Deere regret doing this?
Well, she definitely wasn’t expecting the reaction that arose from it, that’s for sure.
Her intent was to mock Nazi Germany. After all, she, herself, had Jewish ties, having loved ones that were Jewish, particularly a grandmother.
The photo she took wearing this costume wasn’t well-received, however.
How did Deere attempt to make things right?
By explaining her reasoning for wearing the costume in the first place
Whether or not people were able to understand her point of view, Deere was able to continue moving forward in the pursuit of her dreams.
Her Professional Mistakes
Deere agrees that everyone makes mistakes.
She says that Lime Crime is a company that has encountered bumps on the road to success but that she and her team are able to learn from their mistakes and to keep it moving.
Mistakes should serve only one purpose: trial and error.
If you know that something didn’t work the first time, take note not to allow that particular thing to happen again.
In this way, you are setting yourself up for success rather than for repeated failure. Learn more: https://www.crunchbase.com/person/doe-deere#section-recent-news-and-activity