Fabletics is a brand that operates under the parent enterprise, Techstyle Fashion Group, co-owned by Don Ressler, Adam Goldenberg, and Kate Hudson. The company has grown substantially since the time of its inception in 2012 and is now doing a business of over $250 million annually. Moreover, the company is known to have even dropped the jaws of big firms that are highly successful in the fashion retail industry, such as Amazon.
Fabletics was an innovative business started by Techstyle Fashion Group but is now an established business with over 1,400 employees. The fact that the company offers personalized shopping experience is why it has become so popular among people.
Kate Hudson played a significant role in the mind-blowing growth and popularity of Fabletics. She is an inspiration to millions of women not only in the United States but across the world. Even at her age, Kate Hudson has a beautifully toned body and physique, which is what women, loves about her.
Kate Hudson is known to lead a very healthy, active, and fitness oriented life, and that is what customers of Fabletics are inspired with when shopping at the company’s portal. Fabletics had engaged in aggressive marketing campaigns earlier on when the brand was launched, and it has helped the brand to become an aspirational one among its target audience.
Fabletics also managed to continue its winning streak with the recent implementation of reverse showroom technique. The company recently opened 18 stores in quick succession across the nation, and it has helped the company to boost its sale. It has also assisted in increasing its VIP member base. The reverse showroom technique aims at first seeking to become a favorite brand online and win the customers’ trust, and then go to the opening store.
Once the customers trust the brand and know that it is worth it, the company doesn’t have to worry about the competition or the sales that happen at the store. As per the announcement made by the Fabletics’ CEO Don Ressler, the company would be opening several hundred stores shortly. It would help the brand to penetrate the fashion market, both online as well as offline. The customers looking to join the company as VIP members must take the Lifestyle Quiz offered at the company’s site today.