Truth is always stranger than fiction and reality is often more interesting than fantasy. One could say that of Doe Deere, who was born in Russia and raised in New York and founded Lime Crime Cosmetics. The reason behind her success is her firm belief that cosmetics have less to do with embellishing looks or hiding flaw, but more to do with expressing oneself.
This thought process drove her to launch her own unique type of cosmetics that were colorful, magical and kind to animals. What she came up with was very bold and vibrant, not afraid of using pigments and animal-friendly. The result was that her cosmetics brand soon became a rage internationally. She very liberally used her favorite color lime, so much so that lipsticks, eye shadows, and nail polishes were so vibrant that wearing them might tantamount to a crime-hence the name.
As a matter of fact, she is passionate about women-owned businesses and always advocated entrepreneurship. One will often find her articulate her views on platforms and for a like PHAMExpo and Vegas Nay’s Stardust Tour.
She is always more than happy to lend her support to women entrepreneurs and often hands our advice through her Instagram page. Quite conscious of the fact that she is part of the digital generation Deere is quite into e-commerce and uses it extensively in her business. In fact, Lime Crime has the unique distinction of being one of the first cosmetics brands to try out e-commerce. As a matter of fact, Lime Crime has to its credit e-commerce innovations like on-lip lipstick swatches which everyone is now using.
She attributes her huge success by steadfastly believing both in her vision and her customers. Besides she is someone who greatly respects everything about herself. This is her advice to everyone else as well. According to her, one would do very well to embrace one’s weirdness. She is also a great votary of unique hair color like blue and wants that people should not hesitate to wear it to work or even school.
As they say, nothing succeeds like success, and Doe Deere is as successful as they come. She sure is a great role model of her generation.
For more details, visit www.doedeere.com.